Our Identity
About Us
Miruna is a contemporary fashion label designed in Dubai for women who move with intention. Built on the belief that clothing should express presence before words, Miruna creates pieces that are refined, confident, and deliberately understated. Each design is guided by clean lines, considered structure, and a balance between strength and femininity.
Miruna is a fashion retail brand under AFM Holding a multi-sector group dedicated to building and scaling modern consumer brands across fashion, retail, and digital commerce.
They wear confidence without explanation.
Dubai
Designed & Crafted
2025
Founded
1,000+
Women Wearing Miruna
“I design what I couldn't find.”
Co-founder
Miruna
UAE
Crafted locally
The Foundation
Routed in Vision
Miruna was launched with the strategic backing of AFM Holding, under the leadership of Founder and Chairman Maqsood Mohammad, whose investment and infrastructure enabled the brand to scale from concept to market. Founded by its co-founder, Miruna reflects a distinct creative vision shaped within a broader platform built for growth. This partnership brings together creative direction and operational strength, allowing the brand to focus on design, quality, and identity, while leveraging a wider ecosystem designed for scale.
Handpicked
Premium fabrics sourced globally
Made in UAE
Crafted with local artisans
What We Believe
The Philosophy
Miruna designs for women who do not follow trends they define their own standards. Every piece is created to support presence, not overpower it. Because true confidence does not need to announce itself.
Collections
Stories You Wear
Every Miruna collection carries intention — but never takes itself too seriously. Each piece is thoughtfully named, not just to describe it, but to capture a moment, a mood, a knowing smile, because what you wear isn't random; it reflects how you feel, where you're going, and sometimes… exactly what you're thinking. Miruna turns clothing into conversation — something personal, expressive, and remembered.
Why Women Choose Miruna
Designed to speak before you do.